Louisville Bride

SPR-SUM 2016

Louisville Bride magazine is Louisville, Kentucky's premier bridal publication, featuring photos of wedding gowns and listings for Louisville reception halls, caterers, wedding planners, photographers, and other wedding service providers.

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6 S p r i n g | S u m m e r B R I D E Q & A What should couples have talked about or decided before they start working with a planner? "When I sit down with a couple, I always want to know what three details are the most important to them, their ex- pectations and their focus. We go from there. Each couple is unique and sees their day difer- ently. We now have the luxury of Pinterest, and couples often come to me with a clear vision of what they want. We use these ideas as the blueprint to build the whole." What are some of the frst questions you usually have for couples once you start work- ing together? "When I consult with couples the frst time, I want to know their style and the overall sense of how they see their day. I want to know their story, their interests and what makes them tick. It's their day — our goal is to give them their vision." How far in advance, in your experience, are people plan- ning their weddings? "We have planned weddings for two years and others in a short three months. We fnd the aver- age is nine to 12 months." In your experience, is every- one still set on a summer wedding or are weddings more spread throughout the year now? "Our business is one of seasons. We stay fairly booked from April until November. Our peak months are May, June, September and October." Marcie Hancock Wedding planner with ATF Weddings Speaking of which, is planning a wedding for the fall or win- ter a way to save money, or is that just a myth we've heard? "While it is sometimes easier to negotiate with vendors in what is traditionally an 'of season,' our Fall 2016 is booking quickly. These months are continuously becoming our frst to book up." If a couple has their heart set on an outdoor spring or sum- mer wedding, what are some logistical matters that they need to consider? "There is truly nothing more beautiful than an outdoor wed- ding, and we have done many. We fnd that outdoor weddings are often more expensive than the couple had expect- ed. Couples often think that their 'simple outdoor wedding' is going to be less expensive, however, you have to create the magic and that comes with expenses that most couples do not consider, like generators, restroom facilities, tents, addi- tional rentals of chairs, dishes and cook tents." What are some of the hardest decisions you've seen couples make about their wedding? "We often see the most confict comes from who to invite and keeping the guest list in check. With so many blended families and personalities, it becomes a challenge. What couples need to remember is that this is a day of celebration and their com- mitment to each other. If this remains the focus, everything else will take care of itself."

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